Today, I watched a news report about a teeth whitening scam company called White Overnight. The news report was able to uncover some interesting facts about what this company does.
I have embedded the news report below, at the end of this article. Here’s some of the things that the Channel 2 News special investigative report uncovered:
- The whitening trays that are included are bulky and do not form to the teeth very well. This type of tray has trouble holding the whitening gel right up to the teeth so the whitening isn’t very effective. Also, it can push the whitening gel onto the gums, which can cause a harmful burn. Finally, the whitening tray didn’t even fit on the new reporter’s back teeth, it was too short
- The whitening system costs over $100 every two months. For the same results, you could just get a professional whitening from your dentist. This is potentially more safe since all of the whitening materials would be coming from reputable sources.
- Although the gel claimed to contain 35% carbamide peroxide, a lab tested the gel that White Overnight shipped out and found that it contained only 14% carbamide peroxide. That’s two and a half times less than the advertised amount. This makes the gel weak and the whitening less effective.
- The news reporter tried out the White Overnight system and even used a shade guide from a cosmetic dentist’s office to benchmark his results. Unlike the promises in the advertisement, he found that his teeth didn’t get much whiter after a week. However, the CEO of White Overnight seemed to think that the reporter’s teeth were pretty white!
- The CEO’s of this teeth whitening scam company weren’t even trained in the dental field. They are former Los Angeles rockstars. Perhaps customers who want to whiten their teeth would be better served by those who have been trained in the care and maintenance of the oral cavity.
- Although White Overnight claimed that their teeth whitening gel is approved by the FDA, the FDA groups teeth whitening gels with cosmetics and does not regulate them.
Teeth Whitening Scam Company Investigative Report Video
Here’s the video from Channel 2 News: