Lately, it seems as if half of the advertisements on major news websites are advertising a cheap or free tooth whitening trial. A lot of these offers sound too good to be true. In response to a question posed to me by a reader, I decided to look into these offers that claim to charge only $1 to $3 in shipping for a month’s worth of tooth whitening supplies.
If they only charge for shipping and handling, I wondered how on earth they were paying for all of the advertisements that they’ve plastered on half of the internet.
The Fake Story About a Mom
Right after you click on one of these ads, there is a story about an average, all-American mother. The salespeople try to make her sound like she’s just a poor woman who had yellow teeth. Amazingly, her teeth went from an ugly yellow color to sparkling white in just one week.
It’s interesting to note that the mom is always from the same city in which your internet service provider is located. In the montage of images to the right, you can see four renditions of Amy’s “story.” Amy is from the same city that your internet service provider is from!
While the website does have a disclaimer at the bottom telling you that it is an advertisement, I still think telling this fictional story is slightly unethical.
If you can’t believe a simple story they tell on their website, then it makes me wonder if you can believe anything they try to say.
There seems to be tons of websites out there. I researched a lot of them and found one that had an ad that stated that this is a teeth whitening trick that dentists don’t want you to know about.
An Interesting White Lie
For one of these teeth whitening sites, the advertisement that leads you there states that this is a tooth whitening secret that dentists don’t want you to know about.
However, once you get to the site, there is a prominent image of an intelligent-looking dentist telling you how clever these whitening solutions are. Has this dentist never seen teeth whitening products?
If dentists don’t want you to know about it, why would they approve it?
Also, does it make any sense for a dentist to not want you to know about something that can make your teeth look better? I don’t think so.
When the dentist states that “this is a clever way to get whiter teeth”, I have to wonder if he really think it is clever to shell out hundreds of dollars per month to get a teeth whitening gel subscription? I hope not!
The Whole Site is “Fiction”
At the bottom of the page, it states:
This page, and any page on this website, are not to be taken literally or as a non-fiction story… This page receives compensation for clicks on or purchase of products featured on this site.
It all makes sense now! If nothing on the site is supposed to be a fact, then they can say anything they want. Does this mean that all of their success stories are simply fiction stories?
This definitely explains the story about Amy who is from hundreds of thousands of cities at the same time.
So… What Happens If You Buy It?
Here’s an analysis of your costs if you decide to buy both teeth whitening systems and end up waiting for three months before canceling once you realize the damage they have done to your wallet when you see your credit card bill.
DentaSmile MD will cost you $92.86 per month for three months. I am assuming that once you pass the 10-day trial period, they begin billing. $92.86 per month for three months plus the original $3.49 in shipping and handling comes out to a total of $282.07.
Celebrity White Smile will cost you $169.95 per month for three months plus a $12.95 one-time membership fee, plus the original 99 cents (I put in the discount code!) shipping and handling. That gives us a total of $523.79.
If you add up both of those numbers, you end up paying $805.86 for three months of teeth whitening gel. That’s the same gel that you can find online for much cheaper from reputable sources. Also, you don’t even get teeth whitening trays that are custom-fitted to your teeth like you would receive in a dental office.
Here’s an image showing the checkout screens for the aforementioned whitening products:
If you ended up subscribing to these two trial offers for a whole year, it ends up costing $3,171.15. It’s easy to see how they can afford to have such a large online advertising budget!
Note: some sites feature a third trial called Everbrite Smile. This product is similar to the two mentioned above, except it costs $89.95 per month.
It is a Scam that Appeals to the Frugal
Who wouldn’t want to get a month’s supply of teeth whitening gel for only $3? Theoretically, it could be a good deal if you are able to cancel in time. However, since the whole site is supposedly “fiction”, who’s to say that your card won’t be charged hundreds of dollars when you initially sign up?
Have you fallen victim to this scam? Please let us know in the comments if you had any success in trying to get your money back.